Behind the work

The why behind the build.

A closer look at the problems, decisions, and results behind select projects.

Case 02 · In progress

Ann Gaylord Bags

A Shopify storefront with custom theming for a Filipina-owned bag brand — sustainable handwoven totes, and purses made from real sports balls. The full write-up is being drafted.

How I work

Every case follows the same four beats

Problem, decisions, build, results. No mystery, no jargon — just what the site needed to do and whether it did it.

See the approach
Live sites

Prefer to just look at the work?

The selected work grid links straight to the shipped sites.

Browse selected work

Let's work together

Have a project in mind? Tell us about it!

erika@erikamiguel.com914·713·7727